Dr. Steven Udvarhelyi joined Blue Cross and Blue Shield of Lousiana as president and chief executive officer in 2016. He is a board-certified internist and has more than 25 years of experience in the health insurance industry.
Prior to joining Blue Cross and Blue Shield of Louisiana, Dr. Udvarhelyi was with Independence Blue Cross (IBC) in Philadelphia for almost 20 years, most recently serving as executive vice president, health services and chief strategy officer. Before IBC, he worked for Prudential Health Care in a variety of roles, including vice president, operations for Florida and vice president, medical services.
Dr. Udvarhelyi received an A.B. degree from Harvard College, an M.D. degree from the Johns Hopkins University School of Medicine and a Master of Science degree in Health Services Administration from the Harvard School of Public Health. Prior to his career in the managed care and health insurance industry, Dr. Udvarhelyi was a faculty member at Harvard Medical School with a focus on health services research.
Dr. Udvarhelyi currently serves on the National Board of Trustees for the Devereux Foundation. He has also served on the Board of Directors of NaviNet, which he chaired, the Board of Trustees of the Franklin Institute in Philadelphia, the Board of Managers for Tandigm Health, the Board of Directors of NCQA, the Board of America’s Health Insurance Plans, the Institute of Medicine (IOM) Roundtable on Evidence-based Medicine and the IOM Committee on Comparative Effectiveness Research Priorities.
Brian Keller is Senior Vice President and Chief Marketing Officer at Blue Cross and Blue Shield of Louisiana. He is currently responsible for the marketing functions of all group and individual products for Blue Cross.
Brian joined the company in 1996 as an Account Executive. He has held the leadership roles of Regional Sales Director, Statewide Director of Individual Sales, Vice President, Individual Sales, and his current position of Senior Vice President and Chief Marketing Officer. Brian has extensive experience with both group and individual sales.
Coupled with his previous employment with two Fortune 500 companies, Brian’s entire career has
been in sales and marketing Keller, 52, is a native of New Orleans and is a 1988 graduate of Tulane University.
John Maginnis, vice president of Strategic Communications, joined Blue Cross and Blue Shield of Louisiana in 1994. He is a seasoned communications professional with more than 40 years experience in journalism, advertising, public relations and corporate communications.
At Blue Cross, Maginnis’ duties include overseeing corporate advertising created and administered by an in-house agency, public relations, media relations, internal communications, marketing communications, direct marketing, speech-writing and e communications.
His areas of expertise also include corporate philanthropy and community relations, e-communications and e-commerce, strategic marketing and communications planning.
A graduate of the University of Virginia, he has worked in communications all of his professional life, in journalism, advertising and public relations. He began his career as a general assignment reporter at the Times-Dispatch in Richmond, Va. He spent several years with the Associated Press, where his last position held was World Wire Editor.
Prior to joining Blue Cross and Blue Shield of Louisiana, Maginnis was president of Maginnis + Associates, a Cincinnati-based public relations firm. He also held positions at International Marketing Systems in New Orleans, WGC Corp. in Cincinnati and The Halleck Group in Lexington, Ky.
Maginnis served in the U.S. Army from 1966 to 1969, achieving the rank of captain. He is a member of the Public Relations Society of America, International Association of Business Communicators, Sales and Marketing Executives International and Public Relations Association of Louisiana. He was named 2000 Executive of the Year by the Baton Rouge Chapter of the International Association of Administrative Professionals (IAAP) in recognition of his professional achievements and contributions to the community.
Michael Tipton began as President of the Blue Cross Foundation in June, 2015 after having served as Executive Director of Teach For America – South Louisiana from 2007 until early 2015 and after having founded Tipton Consultants which worked with non-profit organizations on talent recruitment, strategic representation and expansion across Louisiana.
Michael is a native of Louisiana and a graduate of LSU with degrees in political science and history. He earned a master’s degree in teaching from Pace University in New York while teaching high school English and History in the South Bronx through Teach For America. Michael is a graduate of the Baton Rouge Area Chamber’s Leadership Baton Rouge and the Council for a Better Louisiana’s Leadership Louisiana programs.
Dr. Vindell Washington joined Blue Cross and Blue Shield of Louisiana in 2017 as chief medical officer, where he serves as clinical thought leader and spokesperson and is responsible for developing and executing a strategy that both improves the quality of healthcare delivered to the company’s members and improves cost and efficiency.
\As CMO, he is directly responsible for managing an integrated clinical operation that includes utilization management, case management, population health management, quality management and pharmacy management. He is also responsible for maintaining national accreditation for the organization.
Previously, Dr. Washington led clinical teams and health IT initiatives as national coordinator for healthcare information technology in the U.S. Department of Health and Human Services.
Prior to that, Washington was at the Franciscan Missionaries of Our Lady Health System in Baton Rouge for more than seven years, leaving as president of the medical group, which includes more than 500 medical providers and 1,400 employees. While at the health system, he also served as vice president of performance excellence and technology and chief medical information officer.
Washington is a board-certified emergency medicine physician and a Fellow of the American College of Emergency Physicians. Before coming to Baton Rouge, he served as chief executive officer of Piedmont Emergency Medicine Associates, a large private group in Charlotte, North Carolina.
He received his undergraduate degree from Pennsylvania State University and his medical degree from the University of Virginia. He also received a Master of Science degree in healthcare management from the Harvard University School of Public Health.
Washington and his wife, Kimberly, live in Baton Rouge and have four daughters, two of whom work in medicine.
Mike Bertaut joined Blue Cross and Blue Shield of Louisiana in 2004 and is currently the company’s senior healthcare economist and exchange coordinator.
Bertaut is a certified health consultant and Professional of the Academy of Healthcare Management. He has 25 years of analytical experience in the healthcare, telecom and retail industry sectors. Since April 2009, he has engaged in more than 700 public discussions on healthcare costs and the impact of reform with stakeholder groups ranging from healthcare policymakers in Washington, D.C., to local public service clubs.
He is a Fellow of the Academy of Applied Politics at LSU and author of the white paper “Five
Questions Every Business Must Answer Accurately, Monthly, Forever,” which discusses in easy-to-understand language the steps a business must take to be compliant with the Affordable Care Act.
Bertaut is recognized as a national commentator on healthcare reform, quoted in the Washington Post, Chicago Tribune and many local and state publications.
He is a financial modeler and forecaster, currently responsible for predicting membership activity for the 1.6 million Louisianans who carry a Blue Cross card.
Bertaut earned his bachelor’s degree and MBA from Louisiana State University and has celebrated more than 30 years as a cancer survivor. He and his wife of 29 years, Marla, have three children.
Robin Mayhall joined Blue Cross in August 2003 and has more than 25 years of professional public relations experience. She received her bachelor’s degree in journalism with a public relations concentration with highest honors from the University of Texas at Austin. Robin writes and edits a wide range of materials for Blue Cross, handling media relations, external communications and integrated marketing projects.
Robin is a member of the Public Relations Association of Louisiana (PRAL) and Public Relations Society of America and is Accredited in Public Relations. She was named Practitioner of the Year by PRAL in 2008 and a Senior Practitioner by the Southern Public Relations Federation in 2004. A published poet, she has also published two young adult novels.
Dianne Eysink has 20+ years of experience building and leading a strong, highly motivated and creative communications team.
She has led this creative team in the production of two decades’ worth of successful brand advertising campaigns as measured by increased market share, post-campaign research and analysis and business and industry awards and accolades.
Dianne has earned her expertise in crisis communications the hard way, through directing communications to internal and external stakeholders during crisis events such as hurricanes Andrew, Katrina, Rita and Gustav, the 2010 Gulf Coast oil spill and major provider contract
Under her direction, the team also handles, among other things, the company’s public relations, internal communications, member communications, marketing communications, healthcare reform communications, media buying and direct response advertising. It also supports Clinical Partnerships and the unique communications needs of the state group (OGB), our largest group customer, with more than 200,000 members.
Dianne’s work passions include clear language, the nurturing and growth of our company’s strong brand, and creating and maintaining a positive and supportive environment where team members feel not only fulfilled, but empowered to employ creative solutions.