Dianne Eysink has 20+ years of experience building and leading a strong, highly motivated and creative communications team.
She has led this creative team in the production of two decades’ worth of successful brand advertising campaigns as measured by increased market share, post-campaign research and analysis and business and industry awards and accolades.
Dianne has earned her expertise in crisis communications the hard way, through directing communications to internal and external stakeholders during crisis events such as hurricanes Andrew, Katrina, Rita and Gustav, the 2010 Gulf Coast oil spill and major provider contract
Under her direction, the team also handles, among other things, the company’s public relations, internal communications, member communications, marketing communications, healthcare reform communications, media buying and direct response advertising. It also supports Clinical Partnerships and the unique communications needs of the state group (OGB), our largest group customer, with more than 200,000 members.
Dianne’s work passions include clear language, the nurturing and growth of our company’s strong brand, and creating and maintaining a positive and supportive environment where team members feel not only fulfilled, but empowered to employ creative solutions.