Phone: (225) 295-2405
John Maginnis, vice president of Strategic Communications, joined Blue Cross and Blue Shield of Louisiana in 1994. He is a seasoned communications professional with more than 40 years experience in journalism, advertising, public relations and corporate communications.
At Blue Cross, Maginnis’ duties include overseeing corporate advertising created and administered by an in-house agency, public relations, media relations, internal communications, marketing communications, direct marketing, speech-writing and eCommunications.
His areas of expertise also include corporate philanthropy and community relations, e-communications and e-commerce, strategic marketing and communications planning.
A graduate of the University of Virginia, he has worked in communications all of his professional life, in journalism, advertising and public relations. He began his career as a general assignment reporter at the Times-Dispatch in Richmond, Va. He spent several years with the Associated Press, where his last position held was World Wire Editor.
Prior to joining Blue Cross and Blue Shield of Louisiana, Maginnis was president of Maginnis + Associates, a Cincinnati-based public relations firm. He also held positions at International Marketing Systems in New Orleans, WGC Corp. in Cincinnati and The Halleck Group in Lexington, Ky.
Maginnis served in the U.S. Army from 1966 to 1969, achieving the rank of captain. He is a member of the Public Relations Society of America, International Association of Business Communicators, Sales and Marketing Executives International and Public Relations Association of Louisiana. He was named 2000 Executive of the Year by the Baton Rouge Chapter of the International Association of Administrative Professionals (IAAP) in recognition of his professional achievements and contributions to the community.
Dianne Eysink has 20+ years of experience building and leading a strong, highly motivated and creative communications team.
She has led this creative team in the production of two decades’ worth of successful brand advertising campaigns as measured by increased market share, post-campaign research and analysis and business and industry awards and accolades.
Dianne has earned her expertise in crisis communications the hard way, through directing communications to internal and external stakeholders during crisis events such as hurricanes Andrew, Katrina, Rita and Gustav, the 2010 Gulf Coast oil spill and major provider contract
Under her direction, the team also handles, among other things, the company’s public relations, internal communications, member communications, marketing communications, healthcare reform communications, media buying and direct response advertising. It also supports Clinical Partnerships and the unique communications needs of the state group (OGB), our largest group customer, with more than 200,000 members.
Dianne’s work passions include clear language, the nurturing and growth of our company’s strong brand, and creating and maintaining a positive and supportive environment where team members feel not only fulfilled, but empowered to employ creative solutions.