BATON ROUGE, La. – The theme of National Nurses Week 2015 is “Ethical Practice. Quality Care,” and Blue Cross and Blue Shield of Louisiana is recognizing its more than 150 licensed nurses for upholding these principles.
“I often hear great stories about the work our nurses are doing that makes a difference in the lives of our members,” said Dr. Paul Murphree, Blue Cross’ interim chief medical officer. “They support members in reaching their health goals and accessing care. Our nurses also support the providers in our network by working with their patients between appointments to help them stay healthy. Their work lets us realize our mission to improve the health and lives of Louisianians.”
Most of Blue Cross’ nurses work in Clinical departments, where they provide health coaching to members who have chronic conditions like diabetes or heart disease, or have complex health needs like transplant surgery or high-risk pregnancy, which require additional care coordination. Blue Cross also employs nurses in its policy, quality improvement and anti-fraud divisions.
Nurses are a key element of Quality Blue Primary Care (QBPC), Blue Cross’ signature quality improvement program. In QBPC, nurses are in direct contact with primary care physicians’ offices around the state to identify gaps in care quickly and address them with individual patients. Members in QBPC also get regular health coaching from nurses between their doctor visits, to help them stick to their treatment plans. Although QBPC is a fairly new program, members whose doctors are participating are already seeing better health results.
Blue Cross has produced a series of video interviews with different Clinical staff members, including nurses, pharmacists, social workers, dietitians and doctors, to show how they help members protect their health. Visit www.bcbsla.com/BOB to learn more about Blue Cross’ in-house medical team.
The American Nurses Association has designated the week of May 6-12, which coincides with Florence Nightingale’s birthday, to honor nurses across the country for their important role in the healthcare system. For more information about National Nurses Week, visit the American Nurses Association at http://www.nursingworld.org/NNW.
About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a tax-paying nonprofit health insurer. We are a private company, mutually owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We are an independent licensee of the Blue Cross and Blue Shield Association.
Blue Cross and Blue Shield of Louisiana is committed to improving the health and lives of all Louisianians. With our subsidiaries, HMO Louisiana and Southern National Life, we provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to one out of four Louisiana residents. We’re the only Louisiana insurer that offers plans in every parish. We also provide every customer with comprehensive wellness education, programs and services to help them live healthier lives. Headquartered in Baton Rouge, we have eight regional offices to serve our customers around the state.
Blue Cross and Blue Shield of Louisiana is dedicated to transforming the healthcare industry in Louisiana into one that delivers high-quality health outcomes for our customers with top-notch service at more affordable costs. Our reputation for exceptional service and prompt payments, as well as the hard work of our 200+ in-house doctors, nurses, pharmacists, social workers and dietitians, keeps both customer and provider satisfaction high. Surveys by the Louisiana State Medical Society and the Louisiana Hospital Association consistently rank Blue Cross the best company providers do business with.
Blue Cross is deeply committed to the communities we serve. We invest both time and money in the health and wellbeing of Louisiana children by supporting more than 200 charitable organizations. We invite and encourage all Louisianians to visit our website or talk to us on social media through our online hub.