As of today, Blue Cross and Blue Shield of Louisiana customers have streamlined access to their healthcare coverage information thanks to the latest release of the free “BCBSLA” app. The updated app for the iPhone and iPad is part of a digital strategy that makes it simpler for customers to interact with their health plan and helps them better understand plan benefits and terminology.
The app has a modern design with visual cues that alert users to helpful tips and definitions of terms in context at relevant moments. The app also builds a better experience using the concept of “micro-moments.”
“This app is an exciting step in our digital transformation because it’s our first time experimenting with micro-moments,” said Natalie Straight, manager of Blue Cross’ Digital Experience team. “The app goes beyond traditional experiences with simple, yet thoughtful touches, like taking a steamboat ride down the Mississippi while information loads. Or a friendly nurse avatar appears at key moments to provide definitions of healthcare terminology, making it easier to understand.”
“The app is authentically Louisiana, delightfully human and groundbreaking in simplicity,” said David Le, senior user experience designer. “This is a flagship example of Blue Cross’ new approach to digital tools.”
Core features of the app include:
To download the BCBSLA app, users should search for “BCBSLA” in the Apple App Store. The company also offers an Android app, available for download in the Google Play store.
About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a tax-paying nonprofit health insurer. We are a private company, mutually owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We are an independent licensee of the Blue Cross and Blue Shield Association.
Blue Cross and Blue Shield of Louisiana is committed to improving the health and lives of all Louisianians. With our subsidiaries, HMO Louisiana and Southern National Life, we provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to one out of four Louisiana residents. We’re the only Louisiana insurer that offers plans in every parish. We also provide every customer with comprehensive wellness education, programs and services to help them live healthier lives. Headquartered in Baton Rouge, we have eight regional offices to serve our customers around the state.
Blue Cross and Blue Shield of Louisiana is dedicated to transforming the healthcare industry in Louisiana into one that delivers high-quality health outcomes for our customers with top-notch service at more affordable costs. Our reputation for exceptional service and prompt payments, as well as the hard work of our 200+ in-house doctors, nurses, pharmacists, social workers and dietitians, keeps both customer and provider satisfaction high. Surveys by the Louisiana State Medical Society and the Louisiana Hospital Association consistently rank Blue Cross the best company providers do business with.
Blue Cross is deeply committed to the communities we serve. We invest both time and money in the health and wellbeing of Louisiana children by supporting more than 200 charitable organizations. We invite and encourage all Louisianians to visit our website or talk to us on social media through our online hub.