Blue Cross and Blue Shield of Louisiana Subsidiary to Sell Medicare Advantage Plans in 14 Parishes

Sept. 3, 2015

BATON ROUGE – HMO Louisiana, Inc., a subsidiary of Blue Cross and Blue Shield of Louisiana, has signed a contract with the Centers for Medicare & Medicaid Services to sell Medicare Part C plans, also known as Medicare Advantage.

“We are excited about making our entrance into the Medicare Advantage market this fall,” said Mike Reitz, Blue Cross president and CEO. “And I believe that consumers will be equally excited about the options we will have for them.”

Blue Advantage (HMO) will be available in 14 parishes in the Baton Rouge, Greater New Orleans, North Shore and Acadiana areas. These parishes include Ascension, East Baton Rouge, Jefferson, Lafayette, Livingston, Orleans, St. Charles, St. Helena, St. James, St. John the Baptist, St. Landry, St. Tammany, Washington and West Baton Rouge.

“With Blue Advantage, we are giving consumers the strength of the Cross and Shield,” said Dan Paquin, senior vice president of government programs for Blue Cross. “We are committed to providing coverage from birth through retirement, and this product helps us do just that.”

The annual election period for Medicare Advantage is Oct. 15–Dec. 7.

About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a tax-paying nonprofit health insurer. We are a private company, mutually owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We are an independent licensee of the Blue Cross and Blue Shield Association.

Blue Cross and Blue Shield of Louisiana is committed to improving the health and lives of all Louisianians. With our subsidiaries, HMO Louisiana and Southern National Life, we provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to one out of four Louisiana residents. We’re the only Louisiana insurer that offers plans in every parish. We also provide every customer with comprehensive wellness education, programs and services to help them live healthier lives. Headquartered in Baton Rouge, we have eight regional offices to serve our customers around the state.

Blue Cross and Blue Shield of Louisiana is dedicated to transforming the healthcare industry in Louisiana into one that delivers high-quality health outcomes for our customers with top-notch service at more affordable costs. Our reputation for exceptional service and prompt payments, as well as the hard work of our 200+ in-house doctors, nurses, pharmacists, social workers and dietitians, keeps both customer and provider satisfaction high. Surveys by the Louisiana State Medical Society and the Louisiana Hospital Association consistently rank Blue Cross the best company providers do business with.

Blue Cross is deeply committed to the communities we serve. We invest both time and money in the health and wellbeing of Louisiana children by supporting more than 200 charitable organizations. We invite and encourage all Louisianians to visit our website or talk to us on social media through our online hub.