Blue Cross and Blue Shield of Louisiana and Vantage Holdings, Inc., Sign Definitive Agreements

Oct. 17, 2018

Blue Cross To Acquire Majority Stake in Vantage

Baton Rouge and Monroe, Louisiana – Blue Cross and Blue Shield of Louisiana and Vantage Holdings, Inc., the parent company of Vantage Health Plan and its subsidiaries (Vantage), have signed definitive agreements under which Blue Cross will acquire majority ownership of Vantage following approvals from state and federal regulators, and formal approval by Vantage shareholders.

“The alliance of Blue Cross and Blue Shield of Louisiana and Vantage is strategically important to both companies and will strengthen both organizations’ ability to improve the health of all Louisianians through increased access to affordable care, improved quality and an exceptional consumer experience,” said Dr. I. Steven Udvarhelyi, Blue Cross President and CEO.

“We believe this transaction will allow both companies to strategically grow more effectively, and for Vantage to expand in more markets outside of Louisiana,” said Dr. Gary Jones, Vantage CEO. “And over time, we hope to be able to add more jobs in Monroe, where Vantage will continue to be headquartered.”

Blue Cross and Vantage have deep roots in Louisiana, and are committed to the state and the communities they serve. For example, both companies have shown continued commitment to the individual market and have remained on the Health Insurance Exchange while all out-of-state carriers have left this important segment. And for the first time, both companies are seeing an average rate decrease for Exchange products in 2019, which will benefit consumers. In addition, Blue Cross and Vantage both serve employers and Medicare Advantage members.

The complementary strengths of both organizations, as well as our shared focus on the health of all Louisianians, will further give both companies the ability to innovate and impact cost and quality of care, as well as remain competitive with larger, out-of-state organizations.

Following the transaction close, Vantage will continue to be run as a separate company by the existing management team, and Blue Cross and Vantage will retain their own corporate and product brands. Vantage CEO Dr. Gary Jones will continue to report to the Vantage Board of Directors, which will be comprised of a majority of Blue Cross representatives.

Pending regulatory and shareholder approvals, the transaction is expected to close by the end of the year.

About Blue Cross and Blue Shield of Louisiana
Blue Cross and Blue Shield of Louisiana is committed to our mission to improve the health and lives of Louisianians. We invest both time and money in the communities we serve, supporting the health and wellbeing of Louisianians through more than 200 charitable organizations.

With our subsidiaries, HMO Louisiana and Southern National Life, we provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to one out of four Louisiana residents. Blue Cross and Blue Shield of Louisiana also provides Medicare supplement and Medicare Advantage plans and is a partner in offering the Healthy Blue Medicaid Managed care plan. Louisiana is the only state where we operate, with offices in every major region to serve our customers.

Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a tax-paying non-profit health insurer. We are a private mutual company, owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association.

About Vantage
Vantage Health Plan, Inc. is a Monroe-based Health Maintenance Organization (HMO) formed by physicians who wanted to improve healthcare and help lower healthcare cost. Vantage’s membership has grown steadily for over 20 years, now providing health insurance coverage for more than 45,000 members statewide and contracting with over 15,000 Louisiana healthcare providers. Vantage prides itself in offering friendly, excellent customer service and quality healthcare products. For more information, please visit or Facebook at