BATON ROUGE, La. – In honor of National Hispanic Heritage Month, Blue Cross and Blue Shield of Louisiana is recognizing and celebrating the achievements and contributions of Hispanic American champions who have inspired others toward success.
Each year, from Sept. 15 to Oct. 15, Americans observe National Hispanic Heritage Month by celebrating the histories, cultures and contributions of American citizens whose families are from Spain, Mexico, the Caribbean and Central or South America.
“At Blue Cross, we value having a diverse workforce and know it helps us improve the health and lives of Louisianians,” said Rod Teamer, Blue Cross and Blue Shield of Louisiana’s Director of Diversity Programs and Business Development. “Hispanic Americans hold a variety of roles and provide leadership across the company. This month is a great opportunity to come together, learn more about one another and celebrate each other’s culture and histories.”
Blue Cross’ newly formed Hispanic Americans Employee Resource Group (ERG) shared historical information throughout the month to help their colleagues learn more about the significance of this observance. The ERG is working to develop a network of Blue Cross employees with diverse experiences, backgrounds and knowledge to promote cultural diversity and professional development.
Connect with Blue Cross on social media to see original graphic designs for Hispanic Heritage Month. Blue Cross has shared the images, created by Blue Cross graphic artists in partnership with the Hispanic Americans ERG, on social channels throughout the month. You can download these images to post and share on your personal social media channels.
On Oct. 12, Blue Cross’ ERG hosted its first Hispanity Day Celebration ~ celebración del Día de la Hispanidad, online event. Hispanity Day primarily celebrates historical and cultural ties among Spanish-speaking countries. During the live event, speaker, historian and humorist Laureano Márquez presented on “The Historical and Cultural Importance of Oct. 12, 1492," and Carlos Tenorio performed musical pieces composed or arranged for classical guitar that represent Spain and North, Central and South America. You can watch a recording of the broadcast at on Blue Cross’ Facebook page.
COVID-19 Vaccine Online Educational Event Oct. 28
The Hispanic American ERG is working with Blue Cross’ in-house clinical team and others to identify particular health challenges Hispanic Louisianians may face , including challenges getting COVID-19 vaccines. Blue Cross has partnered with the Hispanic Chamber of Commerce of Louisiana and the Baton Rouge Health District to provide Spanish-language materials, resources and live broadcast educational events to help Hispanic residents get information about the vaccine.
On Thursday, Oct. 28 at 6 p.m., Blue Cross is hosting Conversando Francamente 2: Sobre La Vacuna COVID, a Facebook Live educational event. The live broadcast, which will have English and Spanish viewing options, will address questions and concerns about the current state of COVID-19.
Blue Cross employees Anselmo Rodriguez, head of the Hispanic Americans ERG and Hispanic Chamber of Commerce of Louisiana board member, and Healthcare Economist and Straight Talk blog author Mike Bertaut will join Mayra Pineda, President and CEO of the Hispanic Chamber of Commerce of Louisiana
to talk about what Louisianians can do to slow the spread and why it’s important that everyone eligible gets the vaccine.
You can post questions for the hosts on the Blue Cross Facebook page ahead of the event or while watching live. The hosts will answer questions during the event as time permits. You can submit questions in English or Spanish to get answers in your preferred language.
Visit the Blue Cross and Blue Shield of Louisiana YouTube channel to see short Spanish-language videos about various health topics. Subscribe to the channel to know when new videos are added.see short videos on various health topics. Subscribe to know when new videos are added. You can connect with Blue Cross on social media for regular updates. Blue Cross posts often on Facebook, Twitter, LinkedIn, Instagram and TikTok.
About Blue Cross and Blue Shield of Louisiana
Blue Cross and Blue Shield of Louisiana is committed to our mission to improve the health and lives of Louisianians. Founded in New Orleans in 1934, we are a tax-paying nonprofit health insurer with offices in every major region to serve our customers. We have been recognized for the past three years as an honoree of The Civic 50, named by Points of Light as one of the 50 most community-minded companies in the United States.
Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association. We are a private mutual company, owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We invite all Louisianians to visit our website at www.bcbsla.com or talk to us on social media.