Blue Bikes Go Pink for Breast Cancer Awareness
50 bikes share special designs, messages about the importance of screening

Oct. 3, 2022

NEW ORLEANS, La. – In support of Breast Cancer Awareness Month, Blue Bikes are going pink. Through Oct. 31, 50 bikes in the fleet will feature pink baskets and designs about the importance of breast cancer screening.

Riders can take or share pictures of the pink Blue Bikes to show why they #RidePinkNOLA. Follow Blue Bikes on social media @BlueBikesNOLA to enter a contest during October for a chance to win a one-year Blue Bikes membership ($300 value). 

“We hope the pink bikes are a visual reminder that screening saves lives,” said Dr. Jeremy Wigginton, medical director at Blue Cross and Blue Shield of Louisiana. “Mammograms are very effective at catching breast cancer in its earliest stages, when treatment is most likely to be successful.”  

According to the U.S. Centers for Disease Control & Prevention (CDC), breast cancer is one of the most common cancers diagnosed in the United States. While breast cancer is usually diagnosed in women age 50 and older, younger women and men are affected, too. 

"The Ride Pink Nola campaign is a fantastic example of how community-run bikeshare is able to support the health and well-being of residents of New Orleans,” said Geoff Coats, CEO of Blue Krewe, the local nonprofit that manages Blue Bikes. “Since the relaunch of Blue Bikes last summer with a new fleet of pedal-assist e-bikes, riders have pedaled over 300,000 miles and have taken more than 200,000 trips! This October, Blue Krewe is thrilled to partner with Blue Cross and Blue Shield of Louisiana to promote breast cancer awareness, and we look forward to seeing more smiling faces hopping on the pink Blue Bikes to cruise around town."

Learn more about the Ride Pink NOLA promotion in this video news release from Hometown Productions (14:32).

Visit to see a map of the bikeshare program’s service area and hub locations. Blue Bikes are placed in neighborhoods throughout New Orleans. 

About Blue Krewe 

Founded in New Orleans in 2020, Blue Krewe is a local, community-based non-profit that manages and operates the Blue Bikes program. Recognizing the importance of Blue Bikes as a healthy, equitable, and environmentally-friendly transportation option, local bikeshare enthusiasts - such former Blue Bikes staff, biking and pedestrian advocates, philanthropists and community healthcare advocates - came together to form Blue Krewe. Here at Blue Krewe, we are committed to our mission to provide the Greater New Orleans region with equitable shared micro-mobility solutions that are rooted in and supportive of our community. 

The Greater New Orleans Foundation provided critical start-up funding and fiscal sponsorship for Blue Krewe. Blue Krewe's partners include Bike Easy, Blue Cross and Blue Shield of Louisiana and the City of New Orleans. To donate, volunteer or learn more visit

About Blue Cross and Blue Shield of Louisiana

Blue Cross and Blue Shield of Louisiana is committed to our mission to improve the health and lives of Louisianians. Founded in New Orleans in 1934, we are a tax-paying nonprofit health insurer with offices in every major region to serve our customers. We have been recognized for the past four years as an honoree of The Civic 50, named by Points of Light as one of the 50 most community-minded companies in the United States.  

Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association. We are a private mutual company, owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We invite all Louisianians to visit our website at or talk to us on social media @BCBSLA.

About the Greater New Orleans Foundation (GNOF)

With roots extending over 90 years, the Greater New Orleans Foundation has been connecting generous people to the causes that spark their passion. As one of the most trusted philanthropic organizations in the region, we work every day to drive positive impact through philanthropy, leadership, and action in our thirteen-parish region. In addition to grantmaking, we convene people, resources, and ideas to create intelligent strategies and solutions to meet our region’s greatest challenges. We are proud to serve as a vocal civic leader with our partners to ensure a vibrant, sustainable, and just region for all. Learn more at