Blue Cross Sponsors “Ride for Pride” Blue Bikes Promotion to Benefit Project Lazarus
$1 donated for every ride taken through June 30

June 14, 2022

NEW ORLEANS, La. – Blue Cross and Blue Shield of Louisiana is joining Blue Bikes in a fundraising promotion for Pride Month to show support and raise awareness of health needs that disproportionately affect the LGBTQ+ community.

For every ride taken on Blue Bikes during June, Blue Cross will donate $1 to Project Lazarus. This nonprofit organization offers transitional housing, health and wellness services to support people who are living with HIV/AIDS. 

“We are proud to promote and contribute to the good work that Project Lazarus is doing in the community as we partner with Blue Bikes to raise awareness of this transportation option to access health care services,” said Michael Tipton, Blue Cross Foundation president and head of Community Relations. “We hope many of you will join us to Ride for Pride and show your support for health equity.”  

"The month of June is an opportunity to proudly celebrate the history of the LGBTQIA+ community," said Geoff Coats, CEO of Blue Krewe, the local nonprofit that manages Blue Bikes. "Through Ride For Pride, Blue Bikes is excited to support New Orleans' LGBTQIA+ community and recognize the important work of Project Lazarus to empower community members living with HIV/AIDS."

Visit to see a map of the bikeshare program’s service area and hub locations. Blue Bikes are placed in neighborhoods throughout New Orleans. Follow Blue Bikes on social media @BlueBikesNOLA during June to see or share pictures with the hashtag #RideForPride. 

“Thank you for supporting Project Lazarus during Pride Month. Your use of Blue Bikes will directly benefit our residents, allowing them to overcome the stigma associated with HIV/AIDS and live healthy and successful lives,” said Susanne B. Dietzel, Ph.D., Project Lazarus executive director. 

For more information on Blue Bikes, visit or follow Blue Bikes on Facebook, Twitter and Instagram @BlueBikesNOLA. 

About Blue Krewe 

Founded in New Orleans in 2020, Blue Krewe is a local, community-based non-profit that manages and operates the Blue Bikes program. Recognizing the importance of Blue Bikes as a healthy, equitable, and environmentally-friendly transportation option, local bikeshare enthusiasts - such former Blue Bikes staff, biking and pedestrian advocates, philanthropists and community healthcare advocates - came together to form Blue Krewe. Here at Blue Krewe, we are committed to our mission to provide the Greater New Orleans region with equitable shared micro-mobility solutions that are rooted in and supportive of our community. 

The Greater New Orleans Foundation provided critical start-up funding and fiscal sponsorship for Blue Krewe. Blue Krewe's partners include Bike Easy, Blue Cross and Blue Shield of Louisiana and the City of New Orleans. To donate, volunteer or learn more visit

About Blue Cross and Blue Shield of Louisiana

Blue Cross and Blue Shield of Louisiana is committed to our mission to improve the health and lives of Louisianians. Founded in New Orleans in 1934, we are a tax-paying nonprofit health insurer with offices in every major region to serve our customers. We have been recognized for the past three years as an honoree of The Civic 50, named by Points of Light as one of the 50 most community-minded companies in the United States.  

Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association. We are a private mutual company, owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We invite all Louisianians to visit our website at or talk to us on social media.

About the Greater New Orleans Foundation (GNOF)

With roots extending over 90 years, the Greater New Orleans Foundation has been connecting generous people to the causes that spark their passion. As one of the most trusted philanthropic organizations in the region, we work every day to drive positive impact through philanthropy, leadership, and action in our thirteen-parish region. In addition to grantmaking, we convene people, resources, and ideas to create intelligent strategies and solutions to meet our region’s greatest challenges. We are proud to serve as a vocal civic leader with our partners to ensure a vibrant, sustainable, and just region for all. Learn more at