Find Baby Blue and Win a One-Year Membership
Riders can enter #SearchingForBabyBlue Mardi Gras social contest through Feb. 21

Jan. 27, 2023

Blue Bike with beads

NEW ORLEANS (Jan. 27, 2023) -- Finding the baby usually means you buy the next king cake. But with Blue Bikes, searching for Baby Blue could earn you up to 12 months of free rides.
With the recently announced Blue Bikes expansion, there are more than 800 pedal-assist e-bikes in communities around New Orleans. About one-fifth of Blue Bikes have a king cake baby hidden within their designs. Today through Mardi Gras Day (Feb. 21), riders who find the baby on a bike and post photos on social media will be entered to win prizes, including a grand prize one-year Blue Bikes membership ($300 value). 

If you ride a bike and find a king cake baby, show us by posting photos on your personal social media, tagging Blue Bikes (@BlueBikesNOLA) and using the hashtag #SearchingForBabyBlue. Those who do will be entered in the contest. Just like you need to look before you bite into that slice of king cake, check the whole bike before you ride – babies are featured in different places on the bikes, and some are harder to spot than others.
“Now that we’ve added 300 additional pedal-assist e-bikes to our fleet, it’s easier than ever for folks to hop on a Blue Bike and pedal to parades, parties, and family gatherings,” said Patrick Urbine, the Community Engagement Manager for Blue Krewe. “We hope that the #SearchingForBabyBlue contest will make Carnival season even more fun as you experience the festivities and enjoy the ride.” 

In addition to the one-year membership grand prize, Blue Krewe will select winners for other prizes, including helmets, T-shirts and other swag items.

After the contest ends on Mardi Gras day, Blue Krewe will select a grand prize winner through a random drawing of all riders who entered the social contest. 

How to Ride
To ride Blue Bikes, download the Blue Bikes Nola app, which is available in the App Store and Google Play. Riders can choose from different ridership plans and payment options to use Blue Bikes:
The Pay As You Go option costs 15 cents per minute and includes a $1 unlocking fee. There is no ongoing commitment required for this option. You will be charged only for the time you use (per minute).

The Monthly Membership option costs $25 and lets you unlock a Blue Bike without a fee any time you ride. Monthly memberships include up to an hour of free ride time per day, which you can use in multiple trips.
Through the Blue Bikes For All program, New Orleans residents who qualify for Medicaid or Louisiana Purchase (S/NAP) can get a reduced ridership plan of $4 per month.
To learn more about the Blue Bikes pricing and rider options, visit Follow Blue Bikes on social media @BlueBikesNOLA for updates and information.


About Blue Krewe 

Founded in New Orleans in 2020, Blue Krewe is a local, community-based non-profit that manages and operates the Blue Bikes program. Recognizing the importance of Blue Bikes as a healthy, equitable, and environmentally-friendly transportation option, local bikeshare enthusiasts - such former Blue Bikes staff, biking and pedestrian advocates, philanthropists and community healthcare advocates - came together to form Blue Krewe. Here at Blue Krewe, we are committed to our mission to provide the Greater New Orleans region with equitable shared micro-mobility solutions that are rooted in and supportive of our community. 

The Greater New Orleans Foundation provided critical start-up funding and fiscal sponsorship for Blue Krewe. Blue Krewe's partners include Bike Easy, Blue Cross and Blue Shield of Louisiana and the City of New Orleans. To donate, volunteer or learn more visit

About Blue Cross and Blue Shield of Louisiana

Blue Cross and Blue Shield of Louisiana is committed to our mission to improve the health and lives of Louisianians. Founded in New Orleans in 1934, we are a tax-paying nonprofit health insurer with offices in every major region to serve our customers. We were recognized for the past four years as an honoree of The Civic 50, named by Points of Light as one of the 50 most community-minded companies in the United States. 

Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association. We are a private mutual company, owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We invite all Louisianians to visit our website at or talk to us on social media @BCBSLA.