J.D. Power Study Ranks Louisiana Blue #1 in Member Satisfaction
Insurer designated first among commercial health plans in a 5-state region

May 28, 2025

Image of J.D. Power award
BATON ROUGE – J.D. Power has named Blue Cross and Blue Shield of Louisiana (Louisiana Blue) highest ranked in member satisfaction among commercial health plans in the East South Central Region. The ranking is based on the feedback and experiences of health plan members in Alabama, Kentucky, Louisiana, Mississippi and Tennessee. 

The J.D. Power 2025 U.S. Commercial Member Health Plan Satisfaction Study asked members about their health plans to compare performance. The study asked members about their satisfaction with factors including ability to get healthcare services, trust, product and coverage offerings, time and cost savings, ease of doing business, plan staff responsiveness, digital tools and complaint resolution. 

Louisiana Blue was named first overall in these dimensions  compared to other commercial health plans in the region, ranking above larger national competitors. 

J.D. Power has conducted this study annually since 2007. For more information on the 2025 study results, visit https://www.jdpower.com/business/press-releases/2025-us-commercial-member-health-plan-study.  
 
About Louisiana Blue

Blue Cross and Blue Shield of Louisiana, or Louisiana Blue, is committed to our mission to improve the health and lives of Louisianians. Founded in New Orleans in 1934, we are a tax-paying, not-for-profit health insurer with offices in every major region to serve our customers. We have been recognized for the past six years as an honoree of The Civic 50, named by Points of Light Foundation as one of the 50 most community-minded companies in the United States. Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross Blue Shield Association. We invite all Louisianians to visit our website at lablue.com or talk to us on social media @MyLouisianaBlue.