Blue Bikes Encourages New Orleans to #RidePink In October

Oct. 9, 2019

NEW ORLEANS – (Oct. 9, 2019) – During the month of October, Blue Bikes will deck 100 bikes of their fleet in pink for Breast Cancer Awareness Month. The pink bikes are to promote the importance of breast cancer screening to riders, and encourage New Orleanians and tourists alike to incorporate exercise into their daily lives.

Riders are encouraged to seek out the bikes throughout the month and share why they #RidePink on social media. Riders can tag Blue Bikes on Facebook, Twitter and Instagram @BlueBikesNOLA.

Blue Bikes title sponsor Blue Cross and Blue Shield of Louisiana is sponsoring the pink bike promotion to raise awareness of breast cancer and remind riders that screening saves lives.

“Breast cancer is the most common cancer in American women, and men can also be affected,” said Blue Cross and Blue Shield of Louisiana Medical Director Dr. Emily Vincent. “We’re working with Blue Bikes on this promotion to draw attention to the importance of talking with your doctor about your risk factors and when you should begin having mammograms. And while we are focused on breast cancer during October, this is an opportunity to encourage healthy lifestyles with physical activity like bike riding, which can lower your risk for many chronic diseases.”

In this video, Dr. Vincent explains why screening is important to catch breast cancer early, when treatment is most likely to be successful.

Blue Bikes, the first bike-share program in New Orleans, launched Dec. 6, 2017, with hundreds of bikes and dozens of stations placed throughout the city. Blue Bikes offers a healthy, affordable, green way to experience New Orleans without the hassles of fighting traffic and finding parking. All Blue Bikes monthly or annual memberships give you an hour of ride time per day, which can be used in increments or all at once. Additional ride time is charged at 10 cents per minute. 

New riders can sign up for Blue Bikes at or by downloading the Social Bicycles App from the Apple App Store or get it on Google Play. You will need to enter a valid credit card when signing up.

There is a one-time $5 sign-up fee for new pay-as-you-go riders, which is charged up front. After that, riders will only be billed 10 cents per minute for their Blue Bikes trips.

For riders who qualify for the Reduced Fare membership, Blue Bikes has added a Pay Near Me option to pay in cash at participating locations. At this time, those locations are 7 Elevens, Family Dollar stores and CVS pharmacies. Visit for more information on using Pay Near Me.

Remember to always lock Blue Bikes within the system area to avoid additional fees. Find an updated map of the system area at or the Social Bicycles app.

For more information on Blue Bikes memberships, the system map or to sign up, visit Riders can also follow Blue Bikes on FacebookTwitter and Instagram

About Blue Bikes
Blue Bikes is a fast, convenient and affordable transportation system for residents and visitors to move around New Orleans. The bike share program is a partnership among the City of New Orleans, JUMP Bicycles and title sponsor Blue Cross and Blue Shield of Louisiana. Sign up to ride at

About Blue Cross and Blue Shield of Louisiana
Blue Cross and Blue Shield of Louisiana is committed to our mission to improve the health and lives of Louisianians. We invest both time and money in the communities we serve, supporting the health and wellbeing of Louisianians through more than 200 charitable organizations.

With our subsidiaries, HMO Louisiana and Southern National Life, we provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to one out of four Louisiana residents. Blue Cross and Blue Shield of Louisiana also provides Medicare supplement and Medicare Advantage plans and is a partner in offering the Healthy Blue Medicaid Managed care plan. Louisiana is the only state where we operate, with offices in every major region to serve our customers.

Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a tax-paying non-profit health insurer. We are a private mutual company, owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association.

To learn more, visit our website at

This is a picture of a Blue Bike.