Blue Cross Campaign Lets Members Know How to Get the Most from Their Healthcare Coverage

Oct. 4, 2021

BATON ROUGE, La. –  For more than 85 years, Louisianians have relied on Blue Cross and Blue Shield of Louisiana to open doors to an expansive network of national and local providers. As communities across the state wrestle with a fourth surge of COVID-19, Blue Cross is reminding members they have access to quality care when they need it. 

Starting today, the insurer is releasing a multimedia campaign to assure Louisianians that in this time of uncertainty, their Blue Cross card gives them access to top doctors and support for their healthcare needs. The campaign will share this message through stories that will run in TV and radio spots, print ads, social media, digital videos and more. 

“Blue Cross is dedicated to providing our members access to the right care and to working with healthcare providers to transform the state’s healthcare industry into one that delivers high-quality, affordable care while boosting Louisiana’s health outcomes. We’re proud to offer a variety of plans in every parish and ZIP code, giving Louisianians options to choose the coverage that best fits their family’s needs and budget,” says Blue Cross Senior Vice President and Chief Marketing Officer Brian Keller.

Members should know that in addition to getting care within Blue Cross’ statewide network, which includes every full-service, acute-care hospital and nine out of 10 doctors in Louisiana, their health plan lets them use comprehensive wellness programs and fitness services, get health coaching with Blue Cross’ in-house clinical team and sign up for Care Management programs.  

For more information about Blue Cross programs and services, visit

Visit the Blue Cross YouTube channel to see short videos from the campaign and on various health topics. Subscribe to know when new videos are added. You also can connect with Blue Cross on social media for regular updates. Blue Cross posts regularly on Facebook, Twitter, LinkedIn, Instagram and TikTok. 

About Blue Cross and Blue Shield of Louisiana

Blue Cross and Blue Shield of Louisiana is committed to our mission to improve the health and lives of Louisianians. Founded in New Orleans in 1934, we are a tax-paying nonprofit health insurer with offices in every major region to serve our customers. We were recognized in 2019 and 2020 as an honoree of The Civic 50, named by Points of Light as one of the 50 most community-minded companies in the United States. 

Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association. We are a private mutual company, owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We invite all Louisianians to visit our website at or talk to us on social media.