Mayor Perkins to join Blue Cross and Blue Shield Medical Director and Members of Black Greek Letter Organizations for A Special Webinar Targeting The Health of the Black Community on June 9

June 7, 2021

SHREVEPORT, La.  – Blue Cross and Blue Shield of Louisiana Medical Director Dr. Tracy Lemelle will join TJ Jackson, Walter Geno McLaughlin, Dr. Kimiyo Harris Williams, Ellen C. McKnight and special guests Jennifer “JJ” Jones, Program Lead for the Black Greek Letter Consortium and Hon. Adrian Perkins, Mayor of Shreveport, Wednesday, June 9 at 6 p.m. to talk about the All of Us Research Program.

Mayor Perkins and the panelists will discuss common health problems across Black and Brown communities, health disparities they’ve experienced and the importance and need for health research programs like All of Us. They will explain how they can play a part in educating their communities through their roles in Black Greek Letter Organizations and how people of color can benefit from the All of Us initiative.

What: The Health of the Black Community Takes All of Us virtual conversation (a Facebook Live and Zoom event)

Who: Hon. Adrian Perkins, Mayor of Shreveport; Jennifer “JJ” Jones, Program Lead, Black Greek Letter Consortium; Dr. Tracy Lemelle, Medical Director, Blue Cross and Blue Shield of Louisiana; TJ Jackson, Brand Strategist & Entrepreneur; Walter Geno McLaughlin, Community Engagement Strategist; Dr. Kimiyo Harris Williams, Research Matters Volunteer and Training Coordinator, Delta Research and Educational Foundation; Ellen C. McKnight, Moderator, Founder & Principal, The Maxine Firm

When: Wednesday, June 9 at 6 p.m.

Where: Blue Cross and Blue Shield of Louisiana Facebook page or via Zoom

Adrian Perkins is the 56th Mayor of Shreveport, Louisiana and was installed on December 29th, 2018. In the wake of 9/11, Adrian Perkins accepted a nomination to the United States Military Academy.  There, he was the captain of the track team and the first African-American graduate elected Class President in West Point's history. Perkins deployed to both Iraq and Afghanistan after graduating from West Point.  He achieved the rank of Captain and Company Commander in the United States Army and was awarded the Bronze Star for his service.  After three tours of duty, the Tillman Foundation accepted Perkins into their Tillman Scholar Program, enabling him to attend Harvard Law School, where he was again elected Student Body President.

All of Us is a research program from the National Institutes of Health (NIH). With health information donated by people of all backgrounds, the All of Us Research Program aims to understand how to treat and maybe even prevent serious illnesses. Over 385,000+ have already joined. The program's goal is one million or more. People who join will give information about their health, habits, and what it’s like where they live. By looking for patterns, researchers may learn more about what affects people’s health. Visit www.joinallofus.org/LA to sign up or learn more.

Blue Cross is helping Louisianians be Stronger Than Ever with wellness, nutrition and behavioral health tips. The insurer regularly hosts other Facebook Live events, including the Motivated Mindset behavioral health broadcast and Romaine Calm and Carrot On healthy eating broadcast, with their in-house clinical team members. You can watch past broadcasts and learn more about upcoming virtual events by visiting the Blue Cross and Blue Shield of Louisiana Facebook page.

Visit the Blue Cross and Blue Shield of Louisiana YouTube channel to see short videos with members of the in-house clinical team and others on COVID-19 and other health topics. Subscribe to know when new videos are added. You can also connect with Blue Cross on social media for regular updates. Blue Cross posts regularly on Facebook, Twitter, LinkedIn, Instagram and now, TikTok.

To learn more about health coaching with Blue Cross dietitians and other clinical team members, including nurses, social workers and pharmacists, visit www.bcbsla.com/Stronger. Blue Cross health coaches support members who are dealing with long-term health conditions, serious illnesses or acute injuries. Health coaches offer personalized support, information about their specific health needs and tips to stick to their doctors’ care plans. You do not need to pay anything to work with a health coach.

About the All of Us Research Program
The mission of the All of Us Research Program is simple - to accelerate health research and medical breakthroughs, enabling individualized prevention, treatment, and care for all of us. To do this, All of Us is inviting one million people across the U.S. to help build one of the most diverse health databases in history. All of Us welcomes participants from all backgrounds and researchers will use the data to learn how our biology, lifestyle, and environment affect health. This may one day help them find ways to treat and prevent disease. The more people who join, the more information researchers will have and the more they will learn. Ask your friends and family to join at joinallofus.org/la.

About Blue Cross and Blue Shield of Louisiana
Blue Cross and Blue Shield of Louisiana is committed to our mission to improve the health and lives of Louisianians. Founded in New Orleans in 1934, we are a tax-paying nonprofit health insurer with offices in every major region to serve our customers. We were recognized in 2019 and 2020 as an honoree of The Civic 50, named by Points of Light as one of the 50 most community-minded companies in the United States.

Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association. We are a private mutual company, owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We invite all Louisianians to visit our website at www.bcbsla.com or talk to us on social media.