NEW ORLEANS (April 30, 2024) – May is Mental Health Awareness Month. Blue Cross and Blue Shield of Louisiana is teaming up with Blue Krewe, the local nonprofit operator of Blue Bikes in New Orleans, to support mental well-being through physical activity.
Throughout May, Blue Bikes riders can access one free 30-minute ride with the promotional code RideForYourMind24. These free rides extend beyond mere exercise; they provide opportunities for individuals to attend healthcare appointments, engage in recreational activities with loved ones, or for other mental health-boosting activities.
"Health officials recommend exercise for better mental health. Physical activity can boost your mood and lower feelings of anxiety and depression," said Michael Tipton, Blue Cross Foundation president and head of Community Relations. "Blue Cross is sponsoring free Blue Bikes rides during Mental Health Awareness Month so it's easier for people to take a little time out for self-care and being active."
"From riding with family and friends along The Purple Way to parades and festivals, to pedaling to free fitness events on the Greenway, Blue Krewe is committed to ensuring that Blue Bikes provides an active transportation solution for New Orleanians that benefits both the body and the mind,” said Patrick Urbine, Blue Krewe Community Engagement Manager. “This Mental Health Awareness Month, our team will be highlighting discounted and free wellness resources for our community.”
How To Get Your Free Ride:
1. Before heading out to ride, download the Blue Bikes NOLA app, which is available in the App Store and Google Play.
2. To redeem your promo code and start your free ride, open your Blue Bikes NOLA app and tap on your name in the upper-left corner. This will pull up a sidebar of account options. Tap on "promo codes," which will take you to the code redemption screen.
3. Enter the promo code RideForYourMind24 in the field provided and tap "submit." This will give you a free, 30-minute ride.
Each individual rider can only use this code one time through Friday, May 31. The Blue Bikes free ride codes are only valid for trips within the bikeshare program’s service area.
Show us how you used the RideForYourMind24 code by posting photos on your personal social media, tagging Blue Bikes (@BlueBikesNOLA) and Blue Cross and Blue Shield of Louisiana (@BCBSLA), using the hashtag #RideForYourMind.
Riders will be charged the standard Blue Bikes rate of 15 cents per minute plus a $1 unlocking fee for any time they ride outside of the free 30 minutes. All other standard Blue Bikes fees such as out-of-hub convenience charge and out-of-service-area fee apply.
Mental Health Awareness Month Wellness Partners
Throughout the month, Blue Bikes will be highlighting wellness-related resources at local organizations committed to health and well-being on the @BlueBikesNola social media accounts.
For more information on Blue Bikes, visit BlueBikesNOLA.com.
About Blue Krewe
Founded in New Orleans in 2020, Blue Krewe is a local, community-based non-profit that manages and operates the Blue Bikes program. Recognizing the importance of Blue Bikes as a healthy, equitable, and environmentally-friendly transportation option, local bikeshare enthusiasts - such former Blue Bikes staff, biking and pedestrian advocates, philanthropists and community healthcare advocates - came together to form Blue Krewe. Here at Blue Krewe, we are committed to our mission to provide the Greater New Orleans region with equitable shared micro-mobility solutions that are rooted in and supportive of our community.
The Greater New Orleans Foundation provided critical start-up funding and fiscal sponsorship for Blue Krewe. Blue Krewe's partners include Bike Easy, Blue Cross and Blue Shield of Louisiana and the City of New Orleans. To donate, volunteer or learn more visit www.BlueKrewe.org.
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