Blue Cross’ Design Duo Earns National Recognition in HOW In-House Design Awards

Dec. 23, 2015

BATON ROUGE, La – Two senior members of Blue Cross and Blue Shield of Louisiana’s graphic design team were recognized by HOW magazine for their exceptional talent and unique illustrations in the Blue Cross and Blue Shield of Louisiana Foundation’s 2014 Angel Award program—a linen-textured booklet accented with watercolor design elements. Senior Graphic Designers Genevieve Procell and Jonathan Palmisano were two of a select group of national designers who were named Merit award winners by the publication.

HOW In-House Design Awards, a highly selective and well-regarded competition sponsored by HOW magazine—considered by many to be the “bible” of the graphic design profession—recognizes the best creative work produced by designers doing in-house work for corporations, associations and organizations like the Blue Cross Foundation.

HOW’s editorial and design team—along with Ashleigh Axios, the White House’s digital creative director, Alex Center, Coca-Cola Company’s design manager, and Ed Roberts, InSource’s director of marketing and HDL’s in-house management programming partner—evaluated more than 1,000 entries and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. Entries were judged by business category (e.g., business-to-business, consumer, education) and also by how effectively the design achieved the stated business goals.

Procell and Palmisano’s  winning booklet for the 2014 Angel Award program helped to illustrate and express the diverse population of at-risk children in Louisiana and the 2014 Angel Award honorees, who dedicated countless hours to making the children’s young lives better. The designers and their work will be featured in the Winter 2015 issue of HOW magazine and will be spotlighted on

About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a tax-paying nonprofit health insurer. We are a private company, mutually owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We are an independent licensee of the Blue Cross and Blue Shield Association.

Blue Cross and Blue Shield of Louisiana is committed to improving the health and lives of all Louisianians. With our subsidiaries, HMO Louisiana and Southern National Life, we provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to one out of four Louisiana residents. We’re the only Louisiana insurer that offers plans in every parish. We also provide every customer with comprehensive wellness education, programs and services to help them live healthier lives. Headquartered in Baton Rouge, we have eight regional offices to serve our customers around the state.

Blue Cross and Blue Shield of Louisiana is dedicated to transforming the healthcare industry in Louisiana into one that delivers high-quality health outcomes for our customers with top-notch service at more affordable costs. Our reputation for exceptional service and prompt payments, as well as the hard work of our 200+ in-house doctors, nurses, pharmacists, social workers and dietitians, keeps both customer and provider satisfaction high. Surveys by the Louisiana State Medical Society and the Louisiana Hospital Association consistently rank Blue Cross the best company providers do business with.

Blue Cross is deeply committed to the communities we serve. We invest both time and money in the health and wellbeing of Louisiana children by supporting more than 200 charitable organizations. We invite and encourage all Louisianians to visit our website or talk to us on social media through our online hub.